Perrie Edwards has accused TikTok of “killing” the music industry.
The former Little Mix singer is a big fan of the social media platform but has bemoaned how it has shortened people’s attention spans to the point that music bosses asked her to make her new single ‘You Go Your Way’ only two minutes long to appeal to users on the site.
Perrie told Euphoria magazine: “I think it’s absolutely effing up everyone’s attention spans.
“People don’t want to hold a conversation for longer than five seconds because they’d rather swipe to the next thing.
“It’s kind of killing the music industry. I’m gonna be honest.”
The 31-year-old star reflected on how the promotion of music has changed altogether since she won ‘The X Factor’ with Little Mix back in 2011.
The ‘Tears’ singer explained: “It’s a different time. When we first came out, we were in HMV every other week doing signings.
“People were buying our albums, buying our songs. Streaming wasn’t even a thing. When we release a song now, we sit there for the week twiddling our thumbs making TikToks.”
Perrie continued: “Someone asked me whether we should crunch ‘You Go Your Way’ down and make it shorter and I was, ‘No. It’s long because there’s so much music going on.’
“Music is art. Why are we trying to do it quickly?”
Perrie’s debut solo album won’t be released until 2025 as the “perfectionist” is still fine-tuning the record.
She said: “I’m such a perfectionist.
“I keep having random ideas and then wanting to go back in and do things. So even though it’s done, I do keep adding bits here and there. But once the deadline hits, I can’t change anything. But until then, I’ve still got time to perfect it.”
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